Florida Panthers - 2024–25 Playoff Campaign
Reign Red
Overview
For the 2024–25 Stanley Cup Playoffs, I helped bring Reign Red to life—the Florida Panthers’ postseason campaign centered around defending the Stanley Cup and rallying the fanbase around another championship run. The campaign extended across playoff matchup graphics, in-game content, hype assets, and merchandise. This created a unified visual identity that carried through every fan touchpoint throughout the postseason.
Design Approach
The visual direction was built around intensity, legacy, and the mentality of defending a title. Using a bold red and cream palette, blackletter-inspired typography, layered textures, and aggressive image treatments, the system was designed to feel powerful, unapologetic, and built for playoff hockey. A flexible design toolkit allowed the campaign to scale across live game content, matchup storytelling, social media, and merchandise while maintaining a cohesive and recognizable playoff identity.
Hype Graphics
Post-Game Accolades
Merchandise Designs
Promotional Materials & Emails
Tune-Ins
