Florida Panthers - Theme Night Flips
Vamos Gatos Night
Overview
Vamos Gatos Night is an annual Florida Panthers initiative celebrating South Florida’s vibrant Latin culture. For the 2025–26 season, I led the development of the event’s visual look and feel, creating a bold alternate graphic system inspired by the artist who designed this year’s specialty jersey. The system was applied across game-night digital content, including lineups, scorecards, intermission statistics, and promotional graphics.
Design Approach
The visual direction draws from the jersey artist’s expressive style, combining graffiti-inspired typography, saturated color blocking, and duotone panther imagery to create a playful but high-energy aesthetic. A flexible design toolkit of typography, color, and graphic elements allowed the “Vamos Gatos” identity to scale across multiple game graphics while maintaining a cohesive and recognizable look.
IN-GAME WORKING TEMPLATES
THEME NIGHT MARKS
GAME DAY HYPE GRAPHIC
Women’s Empowerment Night
Overview
I led the visual development of Women’s Empowerment Night, a Florida Panthers initiative celebrating the women who continue to shape our community, our game, and our culture. Creating a fresh visual system designed to feel elevated, bold, and distinctly Panthers. The system extended across game-night content, including lineups, scorecards, three stars graphics, and promotional assets.
Design Approach
The visual direction was inspired by Florida’s native orange blossoms, using organic floral forms, layered textures, and the Panthers’ alternate color palette to create a look that felt both powerful and refined. A flexible system of typography, color, and graphic elements allowed the identity to scale across live game content while maintaining consistency, energy, and a recognizable event presence across multiple fan touchpoints.
IN-GAME WORKING TEMPLATES
THEME NIGHT MARKS
GAME DAY HYPE GRAPHIC
Hockey Holidays (nights)
Overview
Tasked with the visual refresh of Hockey Holidays, a Florida Panthers game-night initiative designed to celebrate the holiday season. The goal was to evolve the existing event into something that felt fresh, elevated, and seasonally relevant while remaining inclusive to a broad fan audience. The identity was applied across game-night content, including lineups, scorecards, three stars graphics, and promotional assets.
Design Approach
The visual direction focused on creating a winter-inspired identity without leaning into any one specific holiday tradition. By shifting the color palette toward cooler winter tones, introducing snow-inspired textures and graphic elements, and balancing playful script typography with bold game-night layouts, the system created a festive but universally approachable look. A flexible design toolkit allowed the identity to scale across live game content while maintaining clarity, consistency, and a recognizable seasonal presence across multiple fan touchpoints.
IN-GAME WORKING TEMPLATES
THEME NIGHT MARKS
GAME DAY HYPE GRAPHIC