NASCAR Enterprise - Social Media
NASCAR ENTERPRISE
Overview
I supported the development of marketing and promotional assets across the organization's national racing series and events. My work included track promotions, driver marketing materials, social media content, digital advertising, and event photography. Collaborating with designers, marketers, and content teams, I contributed to creative initiatives that helped engage fans and support NASCAR's brand presence throughout the season.
Design Approach
Working in a fast-paced sports environment required balancing creative execution with tight deadlines and evolving campaign needs. Designs were developed to capture the energy, speed, and excitement of race day while maintaining consistency across NASCAR's established brand system. Through bold typography, dynamic imagery, and adaptable layouts, the creative work was designed to perform across multiple platforms and audiences while supporting both promotional and fan engagement objectives.
Driver Promotional Material
Social Assets
Track Photography
