Design Approach

The visual direction was built around energy, pride, and the culture of a championship team. Using bold typography, dynamic compositions, and layered textures, the creative system was designed to perform across digital, retail, and marketing channels while maintaining a cohesive Panthers brand presence. To support concept development, I incorporated AI-assisted workflows using Midjourney to generate stylized Florida Panthers and Google Gemini to create retail and merchandise mockups in realistic environments. These tools accelerated ideation and helped visualize concepts before production, allowing for more efficient creative exploration and presentation.