Netflix Bites Campaign
ADMAX 2022 CAMPAIGN ENTRY
Tasked with enticing UK audiences, aged 18 to 34, to delve into the world of non-English-language films and series on Netflix, our mission was clear. Recognizing the power of cultural connection through food, we formulated a strategy to make the world feel smaller, one bite at a time. In a country where foreign films are often overlooked, we found the key to engagement in the universal language of cuisine.
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Join us as we embark on a culinary and cinematic journey that transcends borders, making the global tapestry of storytelling accessible one flavorful bite at a time. Our campaign is not just about films; it's about savoring the diversity of cultures through the immersive combination of food and storytelling on Netflix. Let's make the world a little smaller and a lot more flavorful together.
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Art Direction
Graphic Design
Illustration
Motion graphics
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Art Directors Kayla Garcia & Jules Davis
Graphic Designer Ansley Sorrells
Illustrator Lorena Guzman
Film Director Yukki Shimizu
Sound Designer Philip Nauman
Explainer Poster
Out of Home Explainer
Out of Home Explainer
Mobile App Explainer
Illustrated Story Board