Expose The Skeleton Campaign
AWARD WINNER: BEST IN SHOW | ART DIRECTION AWARD
"Expose The Skeleton" breathes fresh life into the corridors of the Smithsonian's Bone Hall, inviting young explorers to delve into the wonders of history with a playful twist. Inspired by the infectious charm of Dumb Ways to Die, this campaign ingeniously blends entertainment and education, captivating audiences of all ages. Through a series of vibrant posters adorning the museum walls, we weave humorous tales of dinosaur demise, enticing visitors to unlock the mysteries of the past using the Skin and Bones app. With each scan, animated adventures spring to life, transforming learning into a thrilling quest filled with laughter and discovery.
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At the heart of this innovative initiative lies a seamless fusion of traditional storytelling and cutting-edge technology. As the creative force behind "Expose The Skeleton," my expertise in Art Direction, Graphic Design, and Illustration ensures a visually stunning and immersive experience for all who dare to venture into Bone Hall. With stickers and T-shirts as tokens of their journey, participants are not merely observers but active participants in an unforgettable exploration of history's hidden treasures.
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Art direction
Graphic design
Illustration
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Promotional Material
OOH Ads
